The Fish Philosophy

In my late teens and early 20s I worked at Camp Courage, a summer camp for children with severe physical challenges. As National Marketing Director, Presidential Exchange Fellow, Executive VP of Consulting, and Business School Dean, I visited hundreds of work settings, but Camp Courage remained number one in terms of energy, fun and simple joy. Some of the places I visited could only be described as toxic energy dumps. I began to wonder if there was something about modern organisations that makes a high-quality work life unattainable. I began searching for an image to help me understand what was possible at work.

The Market
After finishing a film shoot on Whidby Island, my colleague and fellow filmmaker, John Christensen, decided to see the sights of downtown Seattle. So it was as a tourist that he encountered the most wholehearted and energetic workplace he had ever experienced: The World Famous Pike Place Fish Market. Two best-selling films and two best-selling books (titled Fish! of course) later, we have come to realise how deeply the work world longed for an image of a place where fun, joy, energy, productivity and incredible teamwork drive out stress, boredom, toxic energy and burnout.

The Fish! Philosophy
When we entered the fish market, we tried to capture on film what the fishmongers did naturally. Two films later we had an exciting formula that would allow any team to create the incredible atmosphere we discovered in Seattle. We call it the Fish! Philosophy. and the following are the four guiding principles.

The fishmongers of Pike Place Fish Market are known around the world for throwing and catching large slippery fish, to the delight of their customers. It is one of the many ways they play.
You and I might do serious work and we take that work seriously, but we can choose not to take ourselves too seriously. The advanced team understands how to harness the power of fun to lighten the atmosphere and create an environment that nurtures innovation.

Make Their Day
On entering the market you could think you were just being entertained. Wrong. The fishmongers are dedicated to making your visit memorable, and they do that by finding ways of making the customer's day. You may find yourself catching a fish or being involved in a harmless practical joke. Our work days are full of opportunities for making the day of our customers and our fellow team members; a small kindness or remembering a name; a word of support during difficult times. When you "make someone's day" you are focused on serving another. The advanced team has a bond that can be created only by serving customers and one another.

Be There
The fishmongers have discovered the power of focusing on one person and one thing at a time. As David Whyte puts it in one of his stories, the antidote to burnout is not necessarily rest - it is wholeheartedness. It is the halfhearted things you do while juggling other things that wear you out. When advanced team members interact they are not just physically present, they are wholeheartedly present.

Choose Your Attitude
At the market there is a great deal of discussion about choice - a reminder of what the fishmongers have discovered: you choose your attitude. If you find yourself with an attitude you don't want, you can choose another. Members of advanced teams understand and discuss the notion that each member has the power to choose his or her attitude, and that each is responsible for that choice. Why not try some Fish! for a better life at work? Your team will thank you.

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